Seo Updates Nov 2014

Google’s Matt Cutts: Determining If Your Site Ranking Is Result Of A Penalty Is “Tricky”

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Today’s video from Google’s head of webspam Matt Cutts tackles the question, “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?”

According to Cutts:

It’s kind of tricky because we have a large amount of algorithms that all interact, and whether you call something a penalty, or ranking change…any of those things can be really hard to draw a fine distinction between those different points.

If you’re wondering why your site’s ranking has dropped, Cutts suggests first going to Webmaster Tools to see if you have a penalty notification, or if there are any crawl errors listed.

Cutts goes on to say his team doesn’t really think in terms of algorithmic penalties, working “more and more” on code that applies to general quality changes.

“We typically just think about it as the holistic ranking,” says Cutts, claiming Google rolled out somewhere around 665 algorithm changes affecting search results in 2012.

While Cutts claims it’s difficult to determine if a ranking is the result of a penalty or simply poor content, he says the good news is that rankings are algorithmic, making it possible for a site owner to change and modify their site so that it can be re-scored by Google, and re-indexed for a better ranking.

Seo Updates Nov 2014

Google’s Matt Cutts: Determining If Your Site Ranking Is Result Of A Penalty Is “Tricky”

• 1.3K
• MORE

Today’s video from Google’s head of webspam Matt Cutts tackles the question, “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?”

According to Cutts:

It’s kind of tricky because we have a large amount of algorithms that all interact, and whether you call something a penalty, or ranking change…any of those things can be really hard to draw a fine distinction between those different points.

If you’re wondering why your site’s ranking has dropped, Cutts suggests first going to Webmaster Tools to see if you have a penalty notification, or if there are any crawl errors listed.

Cutts goes on to say his team doesn’t really think in terms of algorithmic penalties, working “more and more” on code that applies to general quality changes.

“We typically just think about it as the holistic ranking,” says Cutts, claiming Google rolled out somewhere around 665 algorithm changes affecting search results in 2012.

While Cutts claims it’s difficult to determine if a ranking is the result of a penalty or simply poor content, he says the good news is that rankings are algorithmic, making it possible for a site owner to change and modify their site so that it can be re-scored by Google, and re-indexed for a better ranking.

SEO Facts....

1. SEO is not obsolete; rather it will come with more importance as the actual meaning of optimization is growing importance day by day.

2. SEO is done more intricately now as the search engines are now technically equipped to distinguish spam and also able to penalize spammy things with higher version algorithms.

3. Website design has shifted from static to dynamic and naturally increased the potential of it. As a result in addition to indexing contents, priority is being given to penalize bad contents so that quality contents can be delivered to users.

4. More than 80% of SEO marketers believe optimization for mobile search is of growing importance where more than 60% among the SEO marketers also believe in the fact of optimization for video will get importance in coming years.

5. Old sites with good quality content and links are not affected by the updated algorithms of popular search engines which reflect that quality still takes the upper hand on quantity of contents.

6. As social and search integrations are now loaded with upgraded algorithms it is needful to go ahead of just on-page and technical SEO services in indore . It will be better to look for User generated contents and to maintain a regular input of quality blogs, videos, podcast  in  social medias to attract social signals.

7. Panda or no Panda content is in first place since publishing of first web page in world.  It is Google who has become capable in picking quality content in 2013 and onwards.

8. The on-page and technical SEO aspects are still unchanged but as the search engines are enriching themselves day by day competition for higher ranking has increased incredibly.

9. Every content has a creator, Google has created authorship tag and knowledge graph which is a significant step for qualifying content and creator.

10. Content creation is necessary and also rectification of regular content is of much necessity to stay in competition.

11. SEO is a specific thing related on web, but other sides should not be ignored as will loose the balance and will damage the sites market reputation.

12. Optimization should be with the focus that it will provide a long run in search presence and consequently attract traffic.

13. Ranking is always important but speaking of SEO the work is basically of quality parameters of the website and that will achieve rankings to get desired traffic but in case of PPC payment should be done to get the rankings and buy the targeted traffic.

14. It is the prime duty of every SEO to make understand their viewers about the true meaning of SEO and make them look for realistic expectation from SEOs.

15. A little more than 50% SEO Service Company  in indore  intends to find keywords relevant to global audiences will be more important in future.

16.It is assumed that almost $2.2 billion will be invested in 2016 for SEO.

17. 77% of SEO marketers predict that optimizing sites for local search results will be more important with time ahead.

18. Paid search trend is increasing day by day to get specific search answers. A survey result was declared paid s than each increased by 33% in 2013 compared to that of 2012.

19. Optimization is better with incorporation of RWD as trend of searching with mobiles and tablets are on the rise with the advent of smart phones in market.

20. More than 80% of search engine optimization marketers think that forecasting rank improvement for aimed keywords or groups of keyword will be more important in future years as the said trend was on the rise in 2014 than 2013.

Latest Update 2014

1) 75% of SEO is off-page and 25% is on-page

There are two key elements to improving your SEO: attracting links and making your content relevant for the word people are searching for. These elements are known as off-page (on someone else’s site) and on-page (your site).

It’s important to first make your content relevant by including the words you are hoping to rank for in key areas of your page. This technique however only takes you so far. Secondly you want to create content others want to link to. Search engines view these links as “votes” telling the search engines that your site is a valuable one for people searching for an answer.

2) 91% of US Internet users search every month

Search traffic is thus the first place most new or potential customers will first find out about you. If you are not optimizing your site, you do not exist in their minds.

3) Page titles are the most important on-page element after content

The biggest mistake most websites make is not having an effective page title. As the second most important on-page SEO element (after relevant content), it is essential to have a targeted page title.

The page title is at the very top of your browser on the tab (screenshot is from the Chrome browser). It also is what shows up on Google when people search.

As an example of the power of page titles, one of our electronic manufacturing clients wanted to rank for the term SMPS transformer. We performed a little test and just put that word in the title of one of their pages.

In the course of a month the page went from around 50th for the term to 25th, just by editing the page title.

In addition to editing the page title, it’s important to include the keywords in the H1 text, alt tags and paragraph text on the page.

4) Persuasive meta descriptions under 155 characters increase click through rates

The meta description is the brief preview that shows up underneath a link on search engines. This gives readers an idea of what’s coming if they click. Thus, a tempting meta description will increase clicks even though it does not influence your rank in the search results.

Make your meta descriptions unique on each page. This will attract clicks depending on each searcher’s interests. In fact, Google’s own Matt Cutts noted recently that it is actually better to have no meta descriptions than to have duplicate meta descriptions.

How do you know what your best meta description is? Test it! Use Google or Facebook ads to test what copy is most appealing. Then use that text as your page’s meta description.

Just remember: Make your meta description snappy because there is a 155 character maximum before Google will cut it off with ellipses.

5) The top 5 results get 75% of the clicks

As you build your gum wall, it’s not good enough to be one of many. You need to be one of the best.

In the search engine world, the top 5 results get 75.7% of the clicks so focus your efforts on a few valuable words and build content around those terms. Don’t spread yourself too thin or you’ll find yourself the jack of all trades and master of none.

6) Google+ is the highest correlated social factor for SEO ranking

As social media has become a primary form of communication, search engines have begun to factor your social network in to the results you see. This is called “social search.”

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network.

What this means is that you should connect to people who are influential on the words and topics you want to rank for. If they share, like and most importantly +1 your content on Google+, it will be more likely to show up for other searchers.

In fact Search Metrics is already measuring the presence of active social media and finding content shared socially shows up higher in search. Moz notes that Google+ is the highest correlated factor to SEO. This of course brings up the chicken and egg question: are pages that rank well shared more frequently or are pages that are shared frequently then ranked higher? There is much debate around this topic, but the end result is clear: social influences search.

Second, make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable

Wad by Wad You Can Improve Your SEO

In 1993, the single patron who pushed his wad of gum on the wall next to Unexpected Productions’ Seattle Theatresports didn’t know he was starting one of the world’s germiest tourist attractions. However, a consistent effort by dedicated gum chewers all over Seattle turned an alley wall into a tourist attraction.

You too can make your website an attraction for searchers the world over. It takes a combination of optimizing the pages you have, creating unique content that will attract links and sharing your content via social media.

It won’t happen overnight, but wad by wad, post by post, your site will continue to gain visibility until it is an attraction as unbelieveable (but less germy) than the Gum Wall in Seattle.